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turfcoach - Start-up of the Year

Ekaterina Gulina

1 min read

May 28

5

1

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turfcoach has been awarded the prestigious title of "Startup of the Year" at the 2024 Sports Technology Awards. This accolade honors turfcoacah's innovative solutions that are transforming sports field maintenance and optimization.


The Sports Technology Awards, often referred to as the "Oscars of Sports Technology," recognise excellence and innovation in sports tech globally. Since their inception in 2013, the Awards have highlighted the most impactful technologies across the sports industry. This year’s ceremony continued this tradition, celebrating the achievements of brands that push the boundaries of sports innovation.


turfcoach stood out for its advanced data analytics and real-time monitoring technology, which provide actionable insights to optimise field conditions and enhance athlete performance. turfcoach's technology helps ground staff make informed decisions on soil health, moisture levels, and turf integrity, promoting both athlete safety and field quality. The judges praised turfcoach for its practical applications and potential to significantly impact the sports industry.




turfcoach's solutions cater to a wide range of sports, including football, golf, rugby. The company’s commitment to sustainability is also noteworthy, as its technology helps reduce water usage and chemical inputs, promoting environmentally friendly practices in sports turf management.


The Sports Technology Awards attract entries from across five continents, over 30 countries, and more than 50 sports. The rigorous judging process involves over 50 industry experts who meticulously review each entry, ensuring that only the most innovative and impactful technologies are recognized. Being named "Startup of the Year" is a testament to turfcoach's significant contributions to the sports tech industry.

Ekaterina Gulina

1 min read

May 28

5

1

0